Thursday, December 11, 2008

Feel like Starbucks prices everywhere you go? Come to Sweden!

So you have a hankering for a nice cup of freshly brewed coffee or tea? In Canada we have the fortunate luck of being the home of Tim Hortons Coffee. A very reasonably price (about 8 SEK or 1.50 Cad) cup of freshly brewed coffee avaiable at almost every intersection. People literally cue in their vehicles through the drive throughs just to purchase a coffee and the occational donut.

Here, though no shortage of places to purchase a cup of coffee, there is a serious shortage of a reasonably priced, good cup of coffee. The typical price for a Brygg Kaffe (brewed cup of coffee) is 25 SEK which is about 4 dollars. The prices for lattés, capuccinno, espressos, go up from there. Even more ridiculous is that a typical cup of Tea (or Te i svenska) is the same price as a brewed coffee and consists of a cup of hot water and a tea bag.

Its no wonder that Starbucks decided not to locate in the Nordics where they have already learned how to overcharge for a cup of coffee before being able to establish here. I guess its somewhat like the prices of a beer at the bar, you eventually get used to it and dont even realize whats happening.


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